In March, 13 bands containing nearly 30 alumni and students played Berklee's three events at the 25th anniversary of Austin's SXSW Music and Media Conference—one of the largest music festivals in the country.
Berklee, Berkleemusic.com, and Heavy Rotation Records (HRR) hosted their sixth annual official SXSW day party at Friends with a stellar lineup featuring Boston bands Aloud, Art Decade, Stereo Telescope, and the Boston Boys (HRR); Julia Easterlin (HRR) from Augusta, Georgia; Emily Elbert(HRR) from Coppell, Texas; Audio Runner from Houston; and Los Angeles artists Laura Jansen (Decca/Universal Records) and Black Kettle (HRR). The event attracted its biggest audience yet, with attendees numbering nearly 750 throughout the day.
A crowd also came out on St. Patrick's Day to party and hear some great music at Berklee's second unofficial SXSW show at the Lucky Lounge. Austinites were well represented with performances by Royal Forest(formerly Loxsly), Tucker Jameson and the Hot Mugs, and the Jitterbug Vipers featuring Austin alumni chapter head Sarah Sharp, who also MC'd the event. New York group Teletextile also played, along with Easterlin, Elbert and the Boston Boys.
Easterlin, Elbert, and the Boston Boys made it a hat trick, performing at all three events, culminating with a private barbeque hosted by Berklee trustee David Clem and his wife Kathy at their picturesque ranch outside of Austin. This year, the ranch was the site of the Ruba Cup Barbeque Shootout, where four of the top barbeque teams in the state competed for the title, judged by Berklee president Roger Brown and others in attendance.
Check out Berklee-Blogs.com for photos from the Lucky Lounge and performance videos from all three events.